Auth0 raises $30 million for more secure logins

Auth0, which helps developers manage identity and authentication, announced today that it has secured an additional $30 million in a round led by Meritech Capital Partners. Existing investors Bessemer Venture Partners, Trinity Ventures, and K9 Ventures also joined.

The Bellevue, Washington-based startup provides an identity and access management (IAM) service, which customers can integrate directly into their platforms. “We offer a universal identity platform that allows developers and IT architects to eliminate the cost and risk of thousands of lines of code in their own applications, instead allowing them to make a simple call out to Auth0,” wrote Auth0 CEO Jon Gelsey, in an email to VentureBeat. “With Auth0, you effectively eliminate an app inside your app.”

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