Constructing Identity APIs: What You Need to Know

Digital business initiatives are becoming the driving factor behind many customer experience strategies. As more customers move to mobile and online interactions, businesses are shifting their delivery of products and services to digital methods. It has, and will continue to have, strong ripple effects throughout organizations, but most noticeably for the IT teams tasked with building the customer-facing apps, portals and programs that make digital engagement possible.

Not only are IT professionals handling increased demand for more apps, but they are also creating apps that must serve a wider variety and complexity of functions across a range of different channels, particularly apps that rely on customer identity data.

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