Consumer Identity Management systems step up where traditional ID systems fall down

Companies that sell products and services to consumers are collecting and storing massive volumes of customer data from not just POS, order management, customer service and e-commerce systems, but also mobile apps, social media feeds, online campaign forms and Web applications such as lead enrichment databases. As a result, new types of identity management systems have emerged to address the broader scale and risk of Web-based business processes and to give customers more control regarding how corporations use their data.

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