Delivering on the Promise of a Great Customer Experience

Customers are more than just a username and password. Unfortunately, most enterprise identity and access management (EIAM) solutions have grown up treating customers as just that – a faceless entity needing access to a specific application or service. But what happens as the enterprise and their customers evolve?

Today’s environment poses two distinct challenges:

– Increasingly savvy and busy consumers who demand a frictionless experience across every channel.
– An enterprise with an increasingly complex set of applications and services residing on-premises and in the cloud that must be delivered across multiple channels.

Read more at – Delivering on the Promise of a Great Customer Experience