For many of us, the holiday season can be both a joyous and stressful experience. Delivering delightful experiences to our families, friends, and customers is inextricably linked with our ability to manage our time and our growing to-do list.

Retailers operating in today’s hyper-competitive market are facing similar challenges. Tightening margins, supply chain fragility, labor shortages, and changing customer expectations have made this all the more challenging since the emergence of the COVID-19 pandemic. Checking off to-do list items one item at a time is no longer sustainable. But what if you could unwrap digital identity to change this paradigm while making this a holiday season to remember?
Uplevel Customer Experience (CX) to Grow Omnichannel Revenue

A recent survey from McKinsey research found that 75% of consumers explored new shopping behaviors during the COVID-19 pandemic. The report also shows that personalizing customer experiences can increase online retail revenue by 15%. This comes as no surprise. The concepts of omnichannel personalization and the so-called ‘Amazon experience’ have raised customer expectations.

Read more at – ForgeRock : How to Unwrap Digital Identity for a Happy Holiday Season in Retail