Getting customer IAM right

Identity and access management (IAM) has traditionally been associated with solutions designed to manage employee access to on-premises applications and systems, but these days it’s a whole lot more.

With the internet now a critical channel for business, creating effective IAM systems for customers has grown in importance. With increasing numbers choosing to shop online, and using a range of devices, companies are faced with a whole new set of IAM challenges.

As well as basics such as names, email addresses and shipping details, businesses also need insight into things such as buyer behavior, product preferences and privacy choices. In the digital world, the degree to which companies know and understand their customers can make the difference between enjoying long-term loyalty and losing them to a competitor.

Read more at – Getting customer IAM right