Gigya Launches App Exchange for Customer Identity Management

Gigya, the Mountain View-based customer identity management firm, today announced the launch of an app and integration exchange.

Called the Gigya IDX Marketplace, the exchange will give Gigya customers a menu of tools for integrating consumer identities into leading marketing technology platforms, including Adobe Campaign, hybris Software, Krux, Optimizely and Oracle Marketing Cloud. Gigya said IDX has more than 50 pre-built integrations with marketing and service technology companies that enable creation of personalized experiences and interactions with users.

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