Gigya’s Customer Identity Management Platform to Power Personalisation and Improve Acquisition for ASOS

ASOS, the global fashion destination for twenty-somethings, has chosen Gigya, the Leader in Customer Identity Management, to power end-to-end user registration and login on ASOS’ websites and mobile applications, including Android, iOS and its recently launched Apple Watch app.

Consumer preferences have changed dramatically with the explosive growth of social networks and mobile devices, both as communication methods and as means to engage with brands. Consumers increasingly choose to identify themselves online using existing social identities with the expectation of personalised experiences.

As the leading global fashion destination for 20-somethings, ASOS chose to simplify online registration, allowing visitors to use their social identities when connecting with the brand with the aim of increasing customer acquisition rates and gaining valuable permission-based, first-party identity data.

Read more at – Gigya’s Customer Identity Management Platform to Power Personalisation and Improve Acquisition for ASOS