Google Cloud Identity Competition

Google is driving a lot of attention to their new Google Cloud Identity solution. It makes a lot of sense since they are locked in a major battle with Microsoft® and AWS® for cloud supremacy. But, many IT admins are wondering what the Google Cloud Identity competition landscape looks like.

Google has focused on the identity management world not necessarily because they want to, but because they have to. You can trace back Google’s intentions in the IAM world to when they introduced Google Apps (now known as G Suite™).

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