When it comes to IT (Information Technology), the last decade has witnessed numerous developments, trends and hypes. And the newest hype and current buzz word today is ‘digital transformation’; used to define anything and everything. As proclaimed by most stakeholders, digital transformation is crucial for business growth and competitive advantage. Especially if it’s about customers, because seamless digital experiences are a major customer expectation today. New and disruptive players like Uber, Amazon etc. have set standards high for all enterprises that cater to new age customers.

Digital transformation has many manifestations but the simplest way to look at it would be – as a measure that eliminates the need for manual processes and helps present the best customer experience possible.

Read more at – How Customer Identity will be key to Enterprise Digital Success