How to Communicate the Value of Identity Management Solutions to Key Stakeholders

Today, companies face a challenging world. Big breaches are constantly in the news, but many executives are underinformed about the realities of cybersecurity. Meanwhile, IT admins are overwhelmed with tasks such as conducting password resets. There are solutions for this situation—identity software among them—but effectively explaining their value during the hectic business day can be easier said than done.

The opportunity, then, may not be so much a tech issue but rather a human-oriented solution, one of communication. How can you best persuade your team that identity software is worth the investment? Consider three specific techniques: addressing the listener’s needs, telling success stories, and emphasizing the positive.
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