How to Evaluate a Customer Identity and Access Management Solution

Many businesses are discovering that managing customer identity data in the digital, omnichannel world demands a whole new level of capabilities. The requirements for securing and using data across multiple consumer touchpoints and to personalize customer engagement are distinctly different than managing employee identities.

The subject of identity management is expanding beyond IT’s responsibility and a function of human resources to a critical strategic opportunity for marketing and business. As these teams focus on improving customer experience to acquire and retain customers and increase revenue, how an organization manages, secures, and uses identity data is an increasing success factor.

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