How to Handle Identity Management Demand Peaks

As we look ahead to the coming year, it’s a good time for businesses to assess what went right, and perhaps what didn’t go so well, during the holiday shopping frenzy. One pain point that the seasonal traffic increase may have exacerbated for many organizations is the issue of outdated identity management technology. Some companies are discovering that their legacy systems can’t deliver the scale or performance needed to meet identity service demand peaks, whether it’s for customers during the holidays or for employees during busy work cycles.

As more consumers and employees are shifting to online and mobile channels, brands need identity management capabilities that can handle a growing user base. But accommodating a larger number of customers and employees is only part of the equation. The expanding volume of identity data generated by digital business makes scalability a crucial part of delivering successful customer and workforce experiences.

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