Okta announced new service functionality to address the challenges enterprises face in managing the identities of their partners and customers and providing them with secure access to business critical services.
“More than ever, businesses are creating deeper connections with their partners and customers online,” said Eric Berg, vice president of products, Okta. “Traditionally, these customer or partner portals have required significant custom development or have forced users to do the integration by managing multiple usernames and passwords across a disparate set of applications. We’re addressing these issues head-on by enabling customers to rapidly deliver Okta-powered customer and partner portals with a robust set of APIs, rich new customization options and built-in support for seamless B2B federation.”
Building on its proven success in helping large enterprises such as Clorox, Gatwick Airport, Encore Capital and Workday with their internal identity management challenges, Okta’s new capabilities are helping enterprises like Allergan, Purolator, Rotary International and ServiceSource deliver seamless access to member communities, partners or even customers of their own new online products. Okta is enabling enterprises of all sizes to increase in the adoption and usage of their externally facing portals, resulting in increased top line revenue and improved customer and partner satisfaction.
As part of its service, Okta has introduced a number of new features to support external identity management scenarios, including:
- Comprehensive Set of RESTFUL APIs: Okta’s APIs span account creation, automated provisioning, access control and session management — each of which are critical in enabling customers to integrate Okta’s identity service into any kind of external-facing portal.
- Rich, In-Product Customization Options: For companies that want to deliver a branded user experience without investing significant development resources, Okta offers customization options to make delivery of an Okta-powered customer or partner portal a simple configuration exercise.
- Seamless Federated Access Into B2B Portals: Okta enables enterprises to offer partners seamless federated access to B2B portals from existing on-premises directories or identity management systems. With just a few clicks, customers can provide single sign-on, as well as provisioning and deprovisioning capabilities, to external portals just as they do internally.