Salesforce.com is making the identity management embedded in its bread-and-butter sales and marketing applications more broadly available. And yes, that means increased competition for third-party identity and access management (IAM) players.
In a world where company employees use on-premises legacy applications and cloud-based SaaS apps often via personal devices, its incredibly important to make sure the user is who she says she is and is authorized to see or download data. That’s the problem companies from IBM and CA to newer products from Okta and Ping Identity are attacking.