SAP acquires Gigya for customer identity and access management

SAP has acquired customer identity and access management company Gigya in a deal that is believed to value the Mountain View, California-based company at around $350m.

The company’s customer identify management claims to help organisations “build digital relationships with their customers”, managing their profile (like a CRM system), but also their preferences, opt-ins (and outs) and consent settings.

With the EU’s General Data Protection Regulation (GDPR) set to come into full force in May next year, SAP sees Gigya’s software as a potential solution for many customers.

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