SSO isn’t Identity Management

In the identity management world, there’s no doubt that web application SSO (single sign-on) has been one of the hottest sectors. In fact, AngelList identifies 16,600+ startups in the SaaS market, so it’s safe to say there are more web-based applications available than IT admins and users know what to do with. It also explains the uptick in activity in the web app SSO space. Certain IPOs, acquisitions, and announcements have made it clear that major players care about this market. The thing that’s interesting about this, though, is that SSO isn’t core identity management. Why does this matter? Well, the SSO market is only solving one part of a much larger problem that exists within the modern IT environment: a lack of identity management across all modern IT resources.

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