Three Social Login Myths Dispelled

By using existing social media credentials to register and login, customers gain convenient access to new online accounts, making it an increasingly popular choice, and social login is good for businesses too. Companies that offer social login experience higher conversion rates and lower page abandonment rates than organizations that don’t offer it.

As powerful as these benefits are, they are only the tip of the iceberg in the customer experience story. Less apparent but perhaps more significant to improving customer interactions are the many capabilities that exist below the iceberg’s waterline.

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