Each time a consumer registers for a website or mobile app, creates a social network profile or makes an online purchase, a new identity is created. Amidst the flood of identity-data pouring in across channels, businesses are beginning to realize that to maintain an accurate and structured view of their customers, they must develop a consumer identity management strategy.

However, many businesses are failing to rise to this challenge as they attempt to turn their existing, internal identity access management (IAM) solutions “inside out” and use them for external purposes. But employee and customer identity management require two totally separate solutions that speak to disparate goals, requirements and capabilities.

Read more at – Turning Identity Management Inside Out: Overcoming the Consumer Data Challenge